Kirkland-based online real estate company Market Leader has purchased the online real estate site RealEstate.com from LendingTree LLC for $8.25 million.
The acquisition includes the RealEstate.com website and a national network of more than 250 participating brokerage companies and hundreds of other real estate domains, Market Leader said in an announcement.
Market Leader said the deal is the latest move to solidify the company’s position as a marketing and technology partner to the real estate industry.
“We believe Market Leader is in a unique position to put this high potential website to work for the thousands of brokerage companies and agents who depend upon us for high quality software and performance marketing solutions,” Ian Morris, CEO of Market Leader, said in a statement. “We are committed to helping our customers meet engaged home buyers and sellers, and RealEstate.com will help us meet the rapidly growing demand for our services while at the same time lowering our costs to deliver them.”
Market Leader provides real estate agents, agent teams, and brokerage companies with subscription software and advertising product.
In August, Market Leader purchased SharperAgent, a Denver company that provides real estate agents with online and print marketing products. At the time Market Leader said the deal “represents the latest in a series of moves by Market Leader to create a comprehensive and integrated software platform for real estate professionals across the United States and Canada.”